Choosing the expertise of local producers, it pays off
A first collaboration between lg2 and Pommes Qualité Québec
Montreal, January 24, 2020 - Pommes Qualité Québec, which brings together the Quebec Apple Growers and the Quebec Apple Packers Association, mandated lg2 for its 2020 campaign. Broadcast on the web, on social networks and at television, the offensive wishes to challenge Quebecers on the quality of local apples. With a touch of humor, the short capsules highlight the significant contribution of growers in the province, who give themselves body and soul for their fruits.
"With a desire to support local products through creative strategies, lg2 was the perfect choice for this initiative," points out Stéphanie Levasseur, Quebec Apple Growers' president. Our apples are of very high quality, thanks to rigorous standards respected by growers who are dedicated to their products. We invite consumers to look for our logo in grocery stores, ”she adds.
"More than ever, we must favor local growers and their quality products through effective campaigns that speak to Quebecers. It is a socially responsible choice to encourage local producers. We are very proud of this first collaboration to promote Pommes Qualité Québec, ”concludes Lysa Petraccone, creative director at lg2.
With campaigns created in partnership with customers such as the Quebec cider producers and the Quebec milk producers, lg2 is growing its expertise in local products. This first partnership with Pommes Qualité Québec confirms the agency's growing link with this effervescent environment.
Source: lg2
Information:
Marie-Luce Ouellet, brand manager
Cell: 514 586-2564
marie-luce.ouellet@lg2.com
