Montreal, February 14, 2017 – The Quebec Produce Marketing Association (QPMA), in partnership with the Chilean Fresh Fruit Association (CFFA), is pleased to present Coup de coeur pour les fruits du Chili, a new food guide featuring blueberries, grapes, plums, peaches, and nectarines…flavour-filled gems from the farms and orchards of Chile.
Julie DesGroseilliers, nutritionist and spokesperson for the “I Love” campaign, introduces this exciting range of products from Chile, our leading imported source of fruit from the Southern Hemisphere. Because it’s summer in Chile when it’s winter in Quebec, many products from Chile appear in our grocery stores during the coldest months of the year. “It’s a real blessing for us,” says Julie. “Let’s make the most of it and put lots of variety, colour, and great eating on our daily menus.” The Coup de coeur food guide for Chile makes it easy for everyone discover the benefits of these fruits, including handy tips on how to preserve and store them…and exclusive recipes as well.
Susanne Bertolas, Eastern Canada Merchandiser at Chilean Fresh Fruit Association, says she’s thrilled to see the new guide published. “ It’s summer in Chile and there is nothing like the taste of fresh fruit. We believe eating in season is essential to a balanced healthy diet all year long. We are thrilled with this partnership to provide the Quebec market place with tools in this catalogue to inspire and educate retailers, schools, dieticians and health service representatives. ”
You can download the guide by clicking here and any of our other tools free from the “I love 5 to 10 servings a day” campaign website (jaime5a10.ca/en/tool). You can also order copies of your selections to help you eat better, one serving at a time!
About the QPMA
The QPMA is a nonprofit organization representing all sectors associated with the marketing of fresh produce. For over ten years, its “I love 5 to 10 servings a day” campaign has worked to raise awareness among Quebecers about the importance of eating fruits and vegetables as part of a healthy lifestyle For more information, please visit the ilove5to10.ca or follow us on Facebook.
About the Chilean Fresh Fruit Association
The Chilean Fresh Fruit Association is a non-profit private entity representing Chile’s fresh fruit growers and exportersTogether, they represent 96% of all fresh fruit exported from Chile. fruitsfromchile.com
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For information:
Maude Ménard-Labrecque
Communications and Events Coordinator
QPMA
514.355.4330, ext. 226
mmenard@aqdfl.ca
