Morille Québec and Karyne Gagné of l'Empreinte team up to launch a range of ready-to-eat products. In a few days, the population will be able to buy risottos, rattanis, soups and couscous in jars containing wild mushrooms that will be good to taste, in addition to being good for the community.
Karyne Gagné decided to take charge of her life physically in order to keep moving forward. In 2018, she participated in the 19th rally of the Rose des Sables Trophy in Morocco. The Footprint is the name of the crew she formed with Caroline Poirier. The one who is a photographer wanted to continue to make a difference once the adventure ended.
"I wanted to change the world one person at a time. I wanted to continue. So I decided to make the Footprint a charity. I had the idea of making potted recipes in order to raise money to help people get back on their feet with excursions and adventures, "says Karyne Gagné.
A mushroom risotto was on his list of recipes.
Karyne Gagné bought mushrooms from Morille Québec. His more and more frequent passages aroused the curiosity of Simon-Pierre Murdock, president, who decided to go to meet his client.
"I have a crush," he says. I thought what she was doing was beautiful, good for you. I asked her if she was interested in developing a product for her, whether we could donate money to the foundation and help her go further. "
They chose to run together and create the Wild Footprint pots.
Morille Québec offered to take over the production of the jars and to market them to customers.
Karyne Gagné suggested making other recipes. This is how forest couscous, wild mushroom soup and creamy rattan are born.
Each potty meal, which requires between five and twenty minutes of preparation, contains between four and six servings.
Each has 40 mg of vegetable protein. They are 100% vegan, salted with St. Lawrence seaweed and their average sodium level is 1%. Each serving costs between $ 2 and $ 2.75.
"We're really proud of the work we did because it's part of a healthy diet," says Simon-Pierre Murdock. It took almost a year to develop the range. "
"It took a lot of teamwork, but it was worth it," says Karyne Gagné
The products will appear on the shelves of the region over the next few days. The duo hopes that they will be available throughout Quebec in early 2020. The sale of each pot will give 30 cents to the foundation Empreinte.
With this money, Karyne Gagné wants to help people get back on their feet thanks to excursions involving professionals in nature and adventure interventions. "It's not a therapy, strictly speaking, but an adventure to create a personal sense of ownership. "
She hopes that the first cohort will be able to leave next summer.
Over the next year, the duo hopes to sell 15,000 to 30,000 pots in the region. If he manages to find a national customer, he thinks to reach between 50,000 and 100,000 pots sold. "It can be an important contribution for the foundation," says the president of Morille Québec.
Source: The Daily, Michel Tremblay
