Transparency will be in the spotlight of DUX + day
For the consumer, a food disconnect exists more than ever. As values and ethics play an increasingly important role in the buying process, the day will lead to reflection on what businesses need to do to regain consumer confidence. Participants will be challenged to reflect on their own values as industry professionals, comparing themselves to those of consumers. This conference day, which will explore the symbiosis between industry and consumers, will be held on January 29 before the Grand Prix DUX, the most important Canadian competition promoting the improvement of the food supply.
During this day, come and attend conferences, panels and even workshops! Among them, here are some that might interest you:
• 10:15 to 10:30 a.m. | WORKSHOP | CONSUMER "ACTOR" VALUES TOWARDS PURCHASE OF PRODUCT
And you, what are your values!
Participants are questioned and asked to write down on paper the three (3) values that are important to them. Based on these, they choose the features of the product they would like to see on the shelves.
• 10:30 to 11:15 am | CONFERENCE | NIELSEN / THE EVOLUTION OF HEALTHY FOOD PRODUCTS
By Francis Parisien and Pierre-Marc Denault
The majority of Canadians strive for a balance in their protein intake. More than 2/3 of them want to lose weight and eat healthy. Several members of your entourage seek to reduce sugar and fat. That’s good for Monday… On Friday, your consumers eat chips, chocolate and poutine! Sales of indulgent categories are on the rise, while meal solutions are becoming increasingly popular. Contradictory? Absolutely ! Understand the reality of your consumers to benefit from this growth.
• 11.15 a.m. to 12 p.m. | CONFERENCE | THE CANADIAN CENTER FOR FOOD INTEGRITY IN GUELPH, ONTARIO, CANADA. A TRANSPARENT MODEL TO EARN CONSUMER CONFIDENCE
By John Jamieson
Research shows that public confidence in Canadian food is declining. However, a large part of the Canadian population wants to know more about how food is produced. This creates an opportunity. An opportunity that can be better realized by businesses and the food system by connecting with consumers in an authentic and transparent way. As Dominic Barton and the Federal Government’s Advisory Council on Economic Growth have pointed out, there is significant opportunity for growth in Canada's agri-food sector. Lack of public confidence in Canadian food and the way it is produced is probably the biggest obstacle to realizing this growth opportunity. John Jamieson will provide an overview of how transparency can lead to stronger customer relationships, best practices and how to measure success. This presentation will cover some interesting case studies that will provide concrete advice for maintaining or rebuilding a relationship of trust with clients.
DETAILS AND REGISTRATIONS: CLICK HERE
