In order to demonstrate "in a concrete way" to Quebec consumers eating fruits and vegetables is affordable, it is accessible and that it is not expensive, we launched in January the initiative of the comparative of price "Eating fruits and veggies pays off! ". Every month, our spokesperson Julie DesGroseilliers identifies a common consumer product and compares its monetary value with a quantity of fruits and vegetables of the same value by featuring fresh, canned or frozen fruits and vegetables according to the promotions and seasonal products.
