As part of the partnership between the Quebec Federation of Producers of Processed Fruits and Vegetables and the I Love Fruits and Veggies Movement, a special "ready-to-cook vegetables" week was initiated (January 28 to February 3). The goal was to demystify wrong beliefs about processing vegetables (canned and frozen). Too much salt, low nutritional intake and other misconceptions have been swept away!
Our spokesperson Julie DesGroseilliers and one of our ambassadors, Hubert Cormier, have published videos offering culinary advices to help them learn, or to highlight the nutritional aspects and the practicality of these foods. A contest to win a crockpot has been launched.
It was a success with an average of 3000 people reached (and up to 18,000 for Julie DesGroseilliers's video).
Find the special week on our facebook page by clicking here
