This Tuesday May 1st, the QPMA was invited to « Urban Picnik » launching, previously « Ma Vitrine Bio ». A Quebecer company which aims to redefine meals on the go giving them a healthy dimension!
In an atmosphere completely similar to the new branding, Marie-Anne Verstraelen, the founder, told us about her ambitions and shared with us the story of her project.
Developed by the nutritionist Julie Desgroseilliers, the five « Urban Picnik » salads are vegetarians and are composed of the right balance of vegetable proteins, whole grain and fresh ingredients.
Daniel Bérard, Vegkiss’ CEO (Connexion group) and strategic partner was present to share with us his taste for these fresh salads and his confidence in the success of Marie-Anne’s product. This association allows the firm to deploy itself accross Canada and distribute in grocery stores in the whole Quebec.
